Indications Helps a Lawn Mower Parts Business Increase Revenue by 15%

In the competitive eCommerce market, eBay retail is a huge player. But for stores looking to expand their sales, it can also be incredibly competitive. Research is the key to maximising profits and expanding sales repertoire, and many businesses struggle to find the information they need to turn their sales strategy around.

A lawn mower parts business felt the pressure of a growing marketplace leaving them behind and faced challenges when trying to optimise their eBay store layout and listings. Despite a powerful product range and solid catalogue of inventory, profits were in decline. That is, until they enlisted the help of Indications.

Indications is a leading expert on eBay data provision. They allow companies to see clear, unedited data regarding their specific marketplace and niche. There’s no expertise required to find the information, as Indications do all the work, providing an accurate picture of competitor sales, top-selling products and pricing strategies.

Walter. I., the Owner of a lawn mower business, reached out to Indications for help.

“Indications transformed our approach to sales and gave us access to information that we’d never even thought to look for before now. We were able to move away from educated guesses to actually make decisions backed by real data.” - Walter I. - CEO.

A lawn mower business had previously been turning a fantastic profit of around £95,000 monthly revenue. However, due to changes in the market, the profits had plateaued and the previous growth that they’d seen had disappeared, leaving the Owner worried about the future.

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Partnering with Indications

Partnering with Indications was a true turning point for a lawn mower business. Their real data provided a clear insight into competitors’ profits, inventories and ultimately, a guide to success.

“The thing I noticed most was the evident change in products based on the seasons. This is something that we’ve previously paid little attention to and left us with a ton of waste products as we headed into the winter months. With the data from Indications, we could see from competitors exactly what didn’t sell and we were able to save money on purchases, leading to an increase in profit margin.” - Walter I. - CEO.

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The Business Impacts

The data provided by Indications allowed a lawn mower business to delve into their inventory and identify any underperforming products.

1. They experienced a 15% increase in monthly revenue from £95,000 to £110,000 using a combination of competitive pricing strategies and optimised listings.
2. There was an uplift in average order value, with the ability to see the data on combination products, meaning customers often bought add-on extras rather than standalone items.
3. The team also developed strategies in better inventory management for seasonal products, reducing the amount of waste and adding to profits.

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Without a sophisticated way to plan their sales strategy and optimise listings, a lawn mower business were struggling to grow and were at risk of losing money to seasonal trends.

Indications allowed the team to develop a dynamic pricing strategy and set up cross-selling opportunities with better listings to ensure long-term company growth and profitability, destined to outperform their competitors.