Increase your eBay conversion rate by leveraging competitor insights, raw data, and optimized listings. Discover how to set fair prices, build trust, and dominate your niche.
For a new eBay seller, getting up to speed with your competitors as fast as possible is essential for your success in the marketplace.
It’s easy to be left behind, so getting your hands on eBay customer insights should be at the forefront of your mind to build your conversion rate.
eBay conversion rate is the number of customers that you can convert to buying your products after they’ve looked at your listings.
It’s easy for your customers to scroll past listings if they don’t look exciting, aren’t in their area of interest or, most commonly, if the price is too high.
Your first battle is to ensure that your target audience doesn’t just scroll past your listings. They need to feel excited, click and then buy. And to do this, you need to put yourself in their shoes. If you were them, what would you like to see?
This is your chance to grab your audiences’ attention. Be really clear about the product you’re advertising. They need to know that your product is exactly what they’re looking for. Shorter titles with the keyword in tend to convert more sales.
Make sure your descriptions get right to the point. Give a few benefits of the product before you go on to talk about the features, colours or designs. How is this product going to solve the problem that your customer is having?
You can also use eBay’s search algorithm, Cassini, to find the most relevant keywords for the types of products you have to offer. This will help you with search engine optimisation and push your listings to the top of the search pages.
Images are the thing that captures the attention of the audience. If your images aren’t good quality with decent lighting, then your potential customers won’t trust the product. Make sure you use a decent camera and take photos during the day.
Trust is a huge factor when it comes to buying online. Your customers are more likely to trust other customers than you as a seller.
The market is saturated with eBay sellers trying to market their wares, and the people that can make you stand out from the crowd are your other customers. Encourage your buyers to leave reviews after a purchase to build a reputation as a reputable seller.
Setting a price for your items that works for both you and your customers can be tricky. The best thing to do here is look at your competitors. Grabbing the raw data surrounding the products that you want to sell will help you to structure your pricing strategy.
Any information you can gather about your competitors, their prices and the other products that they sell can help you create a successful eBay store by taking on the practices that are proven to work.
Your next task to improve your eBay conversion rate is to look into customer buying trends. Finding what’s hot and what’s not on eBay will help you market the right products to the right people.
If you’re struggling for a place to start, try looking at data for competitors that focuses on:
Finding the relevant data from your competitors can help you discover the best products to sell in your niche and give you a basic price comparison.
It will also help you spot patterns between products that your competitors sell so you can suggest add-ons or extras.
To remain competitive in the eBay landscape, it’s important to understand your customers and how to analyse eBay sales and behaviour. You need to know exactly what they’re likely to search for next and be there when they do.
Impulse buying is incredibly common, especially in the fashion and technology industries. And there’s always a demand for add-on gifts around Christmas, specifically with collectibles or beauty items.
Buyers are looking for seamless browsing and a quick check out, not realising that every move they make can be monitored for eBay sales data analysis. Pulling the raw eBay data can give you clues into seasonal trends. If you look at your direct competitors, you can craft a case study of your target eBay customer demographic to be able to predict the movements of those types of people.
Data is invaluable when it comes to discovering trends and behaviours, showing spikes and critical conversions. Are your customers likely to buy outright, or are they partial to an auction?
Developing a clear picture of when and what your eBay customer demographic is purchasing across the globe can help you with targeted listings that meet your buyer’s expectations. You’ll be able to develop the perfect listings that jump right in front of your consumer’s eyes as they’re about to make a purchase.
Analysing your product performance on eBay is an essential part of creating optimised listings. And for this, you’ll need the raw data.
Looking at the relevant data across previous weeks and months can show exactly what’s worked for you in the past and what hasn’t, so you can learn from your mistakes. And pulling the same data for your closest competitors can also give you a head start when it comes to planning your future purchases around your leading demographic. If a particular product has sold out quickly for a competitor, then the chances are, it’ll work for you too. Similarly, if your competitor hasn’t sold many of a specific product, you know not to waste your time.
From this data, you can also look into the listings for other sellers’ best selling products and see what’s working for them. What types of images are they displaying? What are the key features in the product description? There’s no shame in taking some of those tips and adapting your own listings around them.
When you receive your eBay data, there are a few key things that you should look out for to allow you to create a fantastic eBay sales strategy.
The key to gaining a competitive advantage is eBay data-driven selling to understand the best ways to market and price your product.
But there’s a lot of data out there, and hundreds of potential competitors to look into - a task that can feel overwhelming and long-winded. Not ideal if you’re eager to get started.
Indications can solve that problem for you. After a short discussion about your goals, products and target audience, they’ll provide you with only the relevant, raw data to help you align your thoughts and identify winning products.
Optimise your eBay conversion rate today by understanding your market data and delivering results that your customers won’t be able to refuse.
Ready to take your eBay business to the next level? Contact Indications today for eBay data to dominate your niche.
Let’s talk for 15 minutes. We’ll gather the data that makes a difference.
20+ years in eCommerce and data analytics
$3M+ in revenue growth for eBay sellers
Proven accuracy and reliability
Trusted by top eBay sellers
Scalable solutions for any seller - solo or enterprise
Let’s talk for 15 minutes. We’ll gather the data that makes a difference.
20+ years in eCommerce and data analytics
$3M+ in revenue growth for eBay sellers
Proven accuracy and reliability
Trusted by top eBay sellers
Scalable solutions for any seller - solo or enterprise
