Our 13 favourite tools for marketing spend

Here are the tools we use to analyze competitors and understand their current and future strategies for our customers.

1. AdForum is an extensive search engine for ad campaigns across all sorts of media worldwide.
2. Adthena - research your competitor's paid search campaigns.
3. Advertising Research Foundation - industry research and reports; not quite competitor-specific.
4. Ahrefs - research your competitor's paid search campaigns.
5. BestAdsonTV - database of ads on television, radio, outdoor and print.
6. Compere Media analyses competitors' marketing strategies, including buy strategies and demographics.
7. iSpionage - research your competitor's paid search campaigns.
8. Moz - research your competitor's paid search campaigns.
9. SEMRush - research your competitor's paid search campaigns.
10. SpyFu - research your competitor's paid search campaigns.
11. TV Eyes - detailed data around television ad campaigns, including transcripts and clips.
12. USA TV Ads - archive database of television ads.
13. Who Is Mailing What - discover your competitors' direct mail campaigns.

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